Steven R. Van Hook's How-To Marketing: "Social Marketing”

Visit the webpage above for links to a number of resources useful for public relations planning within social projects. Among the selections is the Social Marketing Institute, which seeks to apply "the very best social marketing practices in a wide range of settings all over the world” with resources including success stories, papers, and employment listings. The Social Marketing Resource Guide provides useful social marketing tools and case studies. The Nonprofit and Philanthropy Good Practice page features hands-on tips, articles, best practices, and discussion forums supporting social project planning.