Mastering Public Relations: "Chapter 11: Ethics, Leadership and Counseling, and Moral Analyses” and "Chapter 12: Best Practices for Excellence in Public Relations”

Please click on the links above and read Chapters 11 and 12 for an analysis of ethical practices in public relations, the public relations professional's role in moral decision-making, and applying "best practices” to proper conduct. After reading Chapter 12 on best practices in public relations, compare the authors' suggested practices with the codes of ethics you considered in subunit 8.1 above