All About Public Relations: Marsha Friedman's "The Past, Present and Future of Public Relations”

Read these articles which provide practitioners' insights into the changing environment of public relations. In the first reading, agency owner Marsha Friedman interviews Al Ries, an international marketing expert and author. This interview covers case studies in traditional marketing and PR campaigns. In this interview, Friedman and Ries discuss how changing times have modified a professional's focus. In the second reading, public relations executive Blake Miller describes the changing strategies for challenging times in the field.