Marsha Friedman's "The Past, Present and Future of Public Relations"

In this article, PR agency owner Marsha Friedman interviews Al Ries, an international marketing expert and author, and they discuss case studies in traditional marketing and PR campaigns. Friedman and Ries discuss how changing times have modified PR professionals' focus.

Click https://web.archive.org/web/20160306232809/http://aboutpublicrelations.net/ucmfriedman6.htm link to open resource.