Steven R. Van Hook's Media and Public Relations: A Primer

Click on the link above and review each of the primer modules (Modules 1-8), making note of any resources or templates you may find especially useful. These resources and templates may be useful at a future date as you undertake a public relations campaign. We will refer back to this primer elsewhere in the course for specific examples supporting subunit topics ahead, but for now it provides a useful overview of the public relations craft and some tools at its disposal. This primer was prepared to help government and business leaders in the former Soviet Union make the transition from a centralized system to a market environment, where they were expected to interact with a freer and more independent media. The concept of "public and media relations” was new to many of these leaders, so this primer provides a fundamental overview of the basic ideas and tools of PR.