Steven R. Van Hook's "Media and Public Relations: A Primer"

Review modules 1–8, and make a note of any resources or templates you may find especially useful. These resources and templates may be useful as you undertake a public relations campaign. We will refer back to this primer later in the course, but for now it gives an overview of public relations and demonstrates some of the tools that PR experts use. This primer was prepared to help government and business leaders in the former Soviet Union make the transition from a centralized system to a market environment, where they were expected to interact with a freer and more independent media. The concept of "public and media relations" was new to many of these leaders, so this primer provides a fundamental overview of the basic ideas and tools of PR.