Steven R. Van Hook's "Who Are Your Publics?”

Watch the video on publics and demographics.  Among the most important aspects of a communication campaign is forming a clear picture of just who the targeted audience is. This video helps describe key publics, demographics, and segments we should identify early in our communication planning. You may read along with the transcript linked here.

Click https://www.youtube.com/watch?v=NChDvvyGlBs link to open resource.