All About Public Relations: Fernanda Di Franco's "The Art of Media Relations in Brazil”

Read these articles by public relations experts who specialize in connecting with diverse audiences. The articles cover topics such as understanding the psychology of your target, the importance of skilled cross-cultural communications in a global marketplace, and the effectiveness of bringing passion and zeal to your communications. Two of the articles consider the varied and challenging environments you might encounter working in different countries (such as Turkey and Brazil).