COMM411: Public Relations

Read these articles written by public relations experts specializing media relations. These articles address the changes underway in the field, which are affected by evolving technologies, social media, and the adaptations by mainstream media.

• Joanna Kulesa's "Plugging In New PR Technologies"
  
• Diana Ennen's "Social Networking Changes Everything"
• Marsha Friedman's "How do Mainstream Media Use Social Media?"
  
• Mark Macias' "Why Marketing Campaigns Must Have Video"
• Scott Lorenz's "How to Harness the Power of YouTube"