COMM411: Public Relations

Read these articles written by PR experts who specialize in media relations. These articles cover the topics of attracting the attention of busy assignment editors and winning more play in print and broadcast media.

• Marsha Friedman's "How to Get the Media Interested in You"
  
• John P. David's "Want the Media's Attention?"
  
• Robert Bernarduci's "Want More Media Coverage?"
• Marsha Friedman's "How to Assess PR Campaign Results"