COMM411: Public Relations

Read these four articles written by PR experts who specialize in media relations. These articles cover key topics such as formulating your message for specific occasions, events and circumstances justifying a media release, effective alternatives to media releases, and how to tailor your release to specific media.

• Bill Stoller's "Press Releases for Every Occasion"
  
• Scott Lorenz's "Fifty-Five Reasons to Send out a Release"
  
• B.L. Ochman's "Press Releases Are a Colossal Waste of Time"
  
• Steve Turner's "How to Get Better Media Coverage"