All About Public Relations: Jonathan Bernstein's "Trial by Media: A Roster of Do's and Don'ts”

Read these articles written by PR experts who specialize in media relations. The writers discuss best tactics for maintaining healthy relations with editors and reporters so you have established credibility and respect the next time you pitch them with a story. Pay extra attention to the article "When the Media Go Too Far,” so you have some steps to follow in case of a media relationship turning sour.