All About Public Relations: Marcia Yudkin's "Effective Content for Catalogs & the Web”

Read these articles written by PR experts who specialize in PR communications. These articles discuss the essential aspects of effective communications, including formulating your creative message for media and promotional materials as well as writing with a style that connects with your target audience in both their heads and hearts. Jim Barbagallo's article on promoting a public company deals with issues specific to communicating with investors, including related rules and regulations.