COMM411: Public Relations

Read these articles, which detail fundamental ethical questions facing PR practitioners. Consider where the greater obligation lies: to the good of society on the whole, or the particular self-interests of a company or client, or some balance in between.

• Steven R. Van Hook's "Ethical Public Relations: Not an Oxymoron"
  
• Peter O'Malley's "In Praise of Secrecy: The Ethical Foundations of Public Relations"