Principles of Marketing: "Chapter 2: Strategic Planning"

Read this chapter. Pay particular attention to what you read in section 2.2 and watch the embedded videos. This section serves as a guide on how to write an strategic plan by guiding you through the situation analysis and developing an organizational strategy formulation. Then, beneath section 2.4, the authors make the following point:

"The strategies and actions implemented at the functional (department) level must be consistent with and help an organization achieve its objectives at both the business and corporate levels and vice versa."

In practical terms, think about implementing a new IT strategy at a medium sized firm (20–199 employees). Who would need to be involved in the planning and implementation of the strategy? Share your thoughts on the discussion forum.