Exploring Business: "Introduction: Riding the Crest of Innovation", "Section 10.2: Where do product ideas come from?" "Section 10.7: Product Development"
The first element is the product. A product is a good or service intended to meet the needs of consumers or society.
Read the introduction and sections 10.1, 10.2, and 10.7 to learn about products and product development.
Click http://saylordotorg.github.io/text_exploring-business-v2.0/s14-product-design-and-development.html link to open resource.