Leslie Lum's Introduction to Business: Readings and Workbook: "Module 4: Accounting, Financial Analysis, and Banking"

Now that you've had a chance to look at the income statement and balance sheets and see some of the financial ratios that can be calculated from the individual statements, let's take a look at profitability ratios that can be developed by using data from both statements.

Read pages 214–220 and pay attention to the profit margin, return on equity, and debt to equity ratios.