Write Like a PR Pro: "Chapter 4: Blogging"

Read Chapter 4 to learn more about writing for owned media, the communications channels a company or organization owns, controls, and distributes. These outlets may include print-based and digital publications, such as brochures, customer tutorials, email marketing materials, online blogs and newsletters, pamphlets, training materials, social media posts, and special event notices and marketing materials. Understanding how your audience is connecting with your message through these different channels is important to successful PR programming. We address how to use social media in more detail in Unit 5.