Short Writing Exercise: Improving the Customer Service Experience
Prepare a 300-500 word document explaining your justification (as the manager) for purchasing CRM software for your mid-sized manufacturing company. Research and review CRM software and compare the top five programs based on cost, usage, support, customer communication tools, and user satisfaction.
Note: We encourage you to post your work to the public course discussion forum so your classmates can see your work. Also, take some time to comment on your classmates' posts.
You are not required to post your work to the discussion forum, and this activity will not count towards your grade.