Principles of Marketing, v1.1: "Chapter 10: Gather and Using Information - Marketing Research and Market Intelligence"

This chapter will introduce you to the marketing research process. This chapter may take you a number of hours to read, so do not feel like you have to finish it all in one sitting!

Click https://saylordotorg.github.io/text_principles-of-marketing-v2.0/s13-gathering-and-using-informatio.html link to open resource.