Business Communication for Success: "Chapter 12.4: Principles of Persuasion"

This chapter describes social psychologist, Robert Cialdini’s six principles of persuasion.  While there may not be a definitively correct answer to what is the best way to persuade your listener, these principles are “powerful and effective.”

Read this article in Chapter 12.4.  This reading will also describe Cialdini’s five principles. There are some thought-provoking questions at the end of this chapter.

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