International Business: "Chapter 3: Culture and Business"

Read this chapter for an overview of how cultural understanding applies to business negotiations.  For example, you will learn how a message is communicated in high and low context cultures.  In high-context cultures, “body language is as important and sometimes more important than actual words spoken.” In low-context cultures, “people tend to be explicit and direct in their communications.”  The author stresses that verbal language and body language can impact our chances of understanding and  being understood in a positive or negative way.