Leslie Lum's Introduction to Business: Readings and Workbook: "Module 3: Marketing"

Earlier we learned about products and product development (Marketing Mix). Businesses must consider where a product currently is in its life cycle so appropriate marketing strategies can be created. For example, a product in the introductory stage would require heavy advertisement compared to a product in the decline state.

Re-read pages 186–188 in Module 3 looking carefully at the product life cycle. Complete the assignment on the product life cycle on pages 194–195, working independently. For this assignment, you will indicate where each of the eight technology products is on the product life cycle chart, based on the percentages of the population that has that technology. You will also explain your reasoning.