Leslie Lum's Introduction to Business: Readings and Workbook: "Module 3: Marketing"

Rather than trying to sell their products to every possible consumer, businesses will concentrate their marketing efforts on a target market. The target market is the consumer who would be most likely to purchase a product.

Read pages 183–184 to learn more about target markets paying particular attention to the figure on page 183 detailing the differences between segmentation, targeting, positioning. Complete the assignment on page 199. Since you will be working by yourself rather than with a team, you may decide to create a profile on only one radio station.