Leslie Lum's Introduction to Business: Readings and Workbook: "Module 3: Marketing"

Read pages 191–192 in Module 3 to look at Customer Relationship Management from a multicultural perspective. Complete the assignment on page 193, working independently to develop a PowerPoint presentation that addresses the five main points of research. Instead of presenting this to a class, you should try to present to family members or friends and have them give you feedback on your presentation.