In this graduate-level course, apply your marketing skills to international markets by exploring how to manage dynamic communications, how international advertising works, how to set appropriate product pricing and policies, and how to market to customers with different cultural and economic realities.

This course covers content aligned with Saylor’s Master’s in Marketing (MMKT) courses. While the content of this course prepares students for the master’s courses, additional requirements—such as a graduate-level final assessment—are required for graduate credit. Click here for more information on Saylor’s Master’s Degree programs.