Introduce yourself to business concepts and current business issues while expanding your vocabulary, improving your critical and analytical thinking skills, and refining your business decision-making in this introductory course.
Prepare for the professional world of customer service by focusing on computer skills, business communications, and best practices in customer service.
Examine business ethics from various perspectives by addressing ethical issues and dilemmas, ethical decision-making, corporate social responsibility, and the effects of ethics on functional business areas.
Learn how to navigate and gain the knowledge and skills needed to evaluate various financial decisions, such as creating budgets, investing, selling assets, buying savings bonds, and creating and managing capital.
Explore the entire marketing process, from identifying and targeting your customer base to creating value that will appeal to your consumers and marketing and distributing your product.
Learn how to apply statistical information and quantitative methods to the workplace by examining techniques for gathering, analyzing, and interpreting data that is applicable to many fields, from anthropology to hedge fund management.
Learn about the laws that business managers must follow to protect their consumers, employees, and overall operations by exploring torts, contracts, property law, intellectual property, and employment law.
Learn about the components of business information systems, with an emphasis on data transmission, management information software, and the ways that businesses manage data.
Learn the fundamentals of modern business management as you explore how business management practices evolved from the rise of large corporations in the late 1800s to today.
Explore the entire marketing process, from identifying and targeting your customer base to creating value that will appeal to your consumers and marketing and distributing your product.
Learn how to leverage your communication skills to help you succeed in business. Improve your communication tools with activities that will help you connect with others, both within and beyond the workplace.
Explore the role of business intelligence (BI) and analytics in how organizations use data to gain insights, make informed decisions, and drive strategic outcomes by looking at foundational concepts, analytical techniques, and practical applications of BI and analytics in business contexts.
Learn how to manage business processes to produce the products and services your customers need. Topics include product design, supply chain management, quality, inventory, and planning.
Examine business practices and laws that help create a better and more effective working environment, including recruitment, training, performance measurement, compensation, safety, and labor relations.
Explore how managers determine when new information technology initiatives are necessary and how to deploy them by focusing on how to allocate IT resources across your business as part of its organizational strategy.
Learn how to plan and operate a small business as a manager or entrepreneur by writing a business plan, launching a new venture, identifying market opportunities, creating a marketing plan, and financing your business.
Learn effective management and leadership techniques, with topics including leadership theory, change management, decision making, and the distinction between leadership and management.
Explore the steps and processes businesses follow to complete tasks and meet deadlines by focusing on the role project managers play in initiating, planning, executing, controlling, and closing projects.
Perfect your negotiation and conflict resolution skills to build and maintain healthy business relationships by examining the concepts, processes, strategies, and ethical issues related to negotiation and conflict resolution.
Incorporate what you've learned from all of our core business courses in this capstone course, which covers strategic management, identifying goals, formulating winning strategies, and implementing successful business techniques.
Examine the marketing planning process and key steps to develop a strategic marketing plan to meet business goals, from understanding the marketing environment and consumers to determining brand and communications strategies.
Learn how to plan and operate a small business as a manager or entrepreneur by writing a business plan, launching a new venture, identifying market opportunities, creating a marketing plan, and financing your business.
Learn effective leadership techniques, with topics including leadership theory, change management, decision-making, and the distinction between leadership and management.
All managers are leaders. All leaders are managers. Which of these statements is true? Both. The words are often confused because people often think that both leaders and managers are in charge of a specific task or group of people. While there are many differences between the two on a task-by-task basis, generally, what they do is largely the same. For example, both may handle data, including its acquisition, analysis, and dissemination. Or consider that they both may have no formal power yet take a lot of responsibility for getting things done. Many of history's greatest leaders only had power earned from their peers instead of power granted by another individual or group. Think of America's founding fathers, like Thomas Jefferson, who went against the British government to draft the Declaration of Independence. The situation created the team, and the recognized leaders emerged. All of these similarities will be explored in this course.
- Unit 1: Introduction
- Unit 2: Leadership Theory
- Unit 3: Change Management and Decision-Making
- Unit 4: Leading without Formal Authority
- Unit 5: Organizational Culture
- Unit 6: Managing Groups and Teams
- Distinguish the concept of leadership from the concept of management;
- Compare and contrast the major theories of leadership;
- Examine how the decision-making process and change management are related;
- Assess the skills necessary to exert power and influence in a non-authoritative leadership role;
- Develop an effective culture given an organization's goals; and
- Evaluate the qualities necessary to effectively manage or lead in a team/group environment.
This graduate-level course explores the various financial decisions made in both personal and business contexts, including credit card interest rates, home mortgages, investment allocation, and creating shareholder value. The course emphasizes the importance of a thorough understanding of financial principles and theories and their practical application in day-to-day operations for effective decision making.
This graduate-level course explores the foundation of business analytics and how to make decisions based on data by exploring how organizations use data-driven decision-making to create a competitive advantage. Learn how to translate analytics results into illuminating visualizations to tell a data-driven story that leaders can use to make decisions.
In this graduate-level course, explore how BI supports managerial decision-making, from data- and text-mining to warehousing and conducting analytics, and learn how to effectively report what you learn from data by creating visualizations to communicate your analysis.
Examine how data is used to convey and communicate results of data analysis, including findings, helpful facts, and data insights in this graduate-level course.
Study the financial interactions of countries by examining the financial system and markets from an international and global perspective by looking at money and capital markets, the role of regulation and financial intermediaries, foreign exchange markets and exchange rate determinations, the Eurozone, and the role of emerging economies in the global financial environment.
Take an in-depth look at consumer behavior and its role in marketing by examining it in terms of internal influences, external influences, the consumer decision-making process, consumers, and culture.
Examine the process of creating brand equity and consumer loyalty by understanding both the theoretical and working knowledge of the roles brands and brand management play in helping today's organizations achieve their marketing and corporate goals.
Learn how to build digital marketing strategies, such as influencer marketing, viral marketing, and social media advertising, to create a strong online presence for your business.
Learn the importance of the sales function for the survival and growth of the organization.
Learn marketing research fundamentals, including key terms, concepts, processes, methods, and applications, by conducting and evaluating marketing research to make data-driven marketing decisions.
Examine the principles of human behavior that managers and leaders of all business types face in the 21st century.
Organizational behavior is the scientific study of individual behavior in organizational environments. People are the driving force in virtually all entities, including corporations, small businesses, governments, non-governmental organizations (NGOs), educational institutions, and healthcare organizations. Organizational behavior covers a wide range of micro- and macro-level issues, and studying it is required to maintain a competitive business advantage.
The principles of organizational behavior are studied to help organizations understand the individual, the individual within teams, and corporate culture. This is accomplished through theories on diversity, motivation, conflict management, team development, group dynamics, and leadership. With an acknowledgment of behavior, it will be easier for businesses to achieve their business strategies, drive results, and create a high-performing organization. In this course, you will have an opportunity to develop your own perspectives on these issues through research, analysis, and critical thinking. By assessing and evaluating modern issues and topics, you’ll gain fundamental knowledge of how to leverage human talent as a leader, manager, or consultant to organizations.
- Unit 1: Leadership
- Unit 2: Motivation
- Unit 3: Conflict Management
- Unit 4: Team Development
- Unit 5: Group Dynamics
- Contrast motivational theories as they relate to organizational behavior and their application to successful business outcomes;
- Examine conflict management challenges at the individual, group, and organizational levels;
- Critique contemporary team issues affecting modern organizations at the local, state, national, and international levels;
- Distinguish how individuals contribute to group dynamics;
- Differentiate how various leadership styles can influence and motivate individuals, teams, and organizations; and
- Compare and contrast how organizations can maintain a competitive advantage
Review important aspects of conflict management and negotiations, including creating positive outcomes for stakeholders, assisting employees with negotiation, better communication, mediation, collective bargaining, and negotiations within and outside the organization.
Master the components of management information systems with an emphasis on social media management, management information software, the global landscape, and enhancing decision-making.
Explore concepts and strategies for change management and implementation – by learning how to lead yourself first, you can effectively lead others and organizations.
Engage with entrepreneurial leadership concepts by applying the POLC model, motivating people, and addressing leadership challenges in entrepreneurial ventures.
Begin the first phase of your entrepreneurial journey by developing and vetting an idea while ensuring it meets your personal and professional goals.
