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BUS631: Brand Management
Course Syllabus
Sections
Unit 1: The Principles of Strategic Brand Management
Unit 2: Consumer Choice: Loyalty, Preference, and Brand Equity
Unit 3: The Brand Audit: Asset Development
Unit 4: Brand Portfolio Management
Unit 5: Sustainable Competitive Advantage
Unit 6: Brand Research and Trends
Unit 7: The Study of Brand Positioning Using Integrated Marketing Communications
Unit 8 Consumer Relationship Management (CRM)
Unit 9 User Experience (UX)
Unit 10: Technology and Brand Management
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Business Administration
BUS631: Brand Management
Summary
BUS631: Brand Management
Time: 51 hours
Free Certificate
Examine the process of creating brand equity and consumer loyalty by understanding both the theoretical and working knowledge of the roles brands and brand management play in helping today's organizations achieve their marketing and corporate goals.