In this graduate-level course, examine the process of creating brand equity and consumer loyalty by understanding both the theoretical and working knowledge of the roles brands and brand management play in helping today's organizations achieve their marketing and corporate goals.

This course covers content aligned with Saylor’s Master’s in Marketing (MMKT) courses. While the content of this course prepares students for the master’s courses, additional requirements—such as a graduate-level final assessment—are required for graduate credit. Click here for more information on Saylor’s Master’s Degree programs.