1.1: What Is Professional Writing?
You will be prompted to read sections of this book throughout the course. You may choose to bookmark it now and skip to the appropriate section as prompted by the instructions in the resource boxes below, or you can simply open the specific sections of the text assigned as you progress through each resource box.
1.1.1: Definition of Professional Writing
Read the brief introduction to professional writing, and watch the embedded video. Note that the resource provides an overview of two types of professional writing: business writing and technical writing.
1.1.2: Common Genres
1.1.2.1: Business Letters and Memos
Read this section. You may want to take notes on the basic elements of business memos and letters.
1.1.2.2: Electronic Communication
Read this section, which discusses when electronic communication is appropriate in a professional context.
1.1.2.3: Proposals
Read this section. This section provides an overview of the elements and purpose of effective business proposals. Page two of this section pertains to the sections commonly found in a proposal: the cover page, executive summary or abstract, background, the body of the proposal, etc. When you are writing a proposal, you might want to use these categories as section headers for your proposal.
1.1.2.4: Presentations
1.1.2.4.1: Informational Presentations
Read this section, which explains the basic structure of an informational presentation.
1.1.2.4.2: Persuasive Presentations
Read this section, which explains how presentations can be used to motivate action.
1.1.3: Professional Writing Tone
Watch this video. The video provides useful information on how to maintain a professional tone in business communications. At the end of the video, test your understanding with the included self-assessment.