3.1: Finding Prospective Customers and Sales Territories
When you begin serving a new sales territory, one of the most practical things to consider is the customers you will work with. Who are they? Knowing this information will help you understand their needs and the best way to connect with and meet them.
Read this brief text, which expands on the notion of a sales territory. Think about how we define a sales territory, such as where you live, to sell a familiar product or service.
This text offers a wealth of resources and ideas for finding and connecting with customers. Which strategies seem most valuable?
Inside sales uses digital technology to connect with customers. Watch this video on how to approach sales in the digital world.
Watch this video, which offers ways to define your territory by finding gaps in the market. It presents a practical approach to finding clients.