4.1: Developing Persuasive Sales Strategies
Once you know your customers and have established an honest relationship with them, the next step is to think about how you can persuade them to work with you or buy your product or service. In this section, we explore how to create an engaging presentation using appropriate persuasive strategies that are timely and effective. You can tailor your use of these tools to various audiences.
As you read this section, consider how to incorporate persuasive strategies in a sales situation. This article lists specific strategies for connecting with and motivating your audience to take the steps you want them to take.
Watch this video for a powerful strategy for building on the goodwill you have established with your customer base.
Watch this video for another approach to persuading your audience. It explores the difference between selling features and selling benefits.
As you watch this video, point to how these ten strategies summarize what we have discussed in this course. How can you create your persuasive strategy?