1.3: Professional Sales Skills
Let’s explore the skills sales professionals need to succeed. The texts in this section introduce a range of communication skills. As you study the materials, think about your current abilities, the skills you should refine, and those you need to begin building. We will return to these essential communication skills later in the course to gain a better sense of what they are and how they work.
Read this examination of the sales professional role and the skill set it requires. The narrative paints a clear picture of what you can expect from a sales professional.
Read this chapter, which explains the importance of relationship development in sales. It introduces skills that are part of the sales environment. We will return to this discussion throughout the course and build on strategies you can use to develop these skills.
Read this chapter, which reviews the skills successful sales professionals must develop. Can you summarize these characteristics? What are your current strengths? Which skills do you need to work on or develop?