• 2.1: Ethics and Trust in Communication

    Communication skills are your primary tools for engaging with your audience (customers and prospective clients). There are many ways to capture the attention of those you sell to. It may help to think about your interaction within the framework of a public speaker presenting to a particular audience. Understanding the basic ethical codes we expect of public speakers is a great way to develop trust and ensure you behave ethically in your communicative practices.

    • Overview of Ethics Book

      This article offers a broad overview of sales ethics and will help frame the rest of this unit.

    • Your Responsibilities as a Communicator Page

      Think about the skills and practices you must employ to be an ethical and effective communicator. This article outlines our professional responsibilities.

    • Ethics in Public Speaking Page

      This article offers guidance on ensuring you do not mislead your audience. It touches on the importance of honest communication and the long-term consequences of violating your audience's trust.