Topic outline

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    • Time: 20 hours
    • Free Certificate

    This is a graduate-level course. In this graduate-level course, we will connect advanced marketing concepts and strategies to the real world of international business. We will focus on the global business environment and the elements that directly relate to making global business decisions. This course addresses all aspects of the international business environment, including strategies for selecting global markets, entering those marketplaces, evaluating cultural, social, and political factors across the globe, conducting international marketing research, and applying global marketing trends. By exploring these concepts, we hope to immerse you in the concerns of people working in business operations in the competitive international marketplace.