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Course Introduction

Course Syllabus

Unit 1: Introduction to Strategy

1.1: Definition

1.1.1: Strategy

1.1.2: Markets

1.1.3: Firms

1.2: Strategic Hierarchy

1.3.1: Industry Classification Systems

1.3.2: Porter's Five Forces

Study Sessions

Unit 1 Assessment

Unit 2: Strategic Planning

2.1: Organizational Goals

2.2: SWOT Analysis

2.3: PEST Analysis

2.4: Factors of Success

Study Sessions

Unit 2 Assessment

Unit 3: Creating Competitive Advantage

3.1: Competitive Advantage

3.2: Types of Competitive Advantage

3.3: Total Quality Management

Study Sessions

Unit 3 Assessment

Unit 4: Corporate Strategy

4.1: Growth Strategies

4.2: Retrenchment

4.3: Corporate Strategy Selection

Study Sessions

Unit 4 Assessment

Unit 5: 21st-Century Strategy

5.1: Enterprise Culture

5.1.1: Socialization

5.1.2: Managerial Theories

5.2: Innovation

5.2.1: Sustained Innovation

5.2.2: Innovator's Dilemma

5.2.3: Research and Development

5.3: Global Strategy

Study Sessions

Unit 5 Assessment

Study Guide

Course Feedback Survey

Certificate Final Exam

Archived Materials