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Course Syllabus

PRDV107: Crisis Communication

Course Introduction

Course Syllabus

Unit 1: Crisis Communication Introduction

1.1: What Is Crisis Communication?

1.2: Crisis Planning and Response

Unit 2: Preparing for a Crisis

2.1: Preparing a Crisis Communication Plan (CCP)

2.2: The Crisis Management Team

2.3: Responding during a Crisis

2.4: Dealing with News Media

Unit 2 Discussion

Unit 3: Using Social Media during a Crisis

3.1: Social Media Considerations

3.2: Social Media and Crisis Communication

Unit 4: Designing a Crisis Communication Plan (CCP)

4.1: What Information Does a CCP Contain?

4.2: Designing a Crisis Communication Plan

4.3: Testing a Crisis Communication Plan

Unit 5: Developing Strategic Messages

5.1: Tell Your Company's Story

5.2: Communicate Truthful Messages

5.3: Craft Messages to Target Audiences

5.4: Communicate to Stakeholder Groups

5.5: Using Online and Traditional Media Tools

5.6: Pulling It All Together

5.7: Case Study: Crisis Communication and COVID-19

Course Feedback Survey

Certificate Final Exam