Essential Terms

A discussion between a buyer and seller to make a sales deal by addressing concerns about the perceived value of the product or service, available concessions, and price.

A cultural concept in traditional societies referring to the deference and respect workers show their supervisors and elder co-workers, avoiding public questioning or second-guessing.

Effective goals that are structured to be specific, measurable, achievable, realistic, and time-oriented.

A person or organization with a vested interest or concern about something, including stockholders, employees, and customers.

Biased thoughts about an individual because you have assigned them to a certain category.