Course Syllabus

Welcome to BUS210: Corporate Communication

Specific information about this course and its requirements can be found below. For more general information about taking Saylor Academy courses, including information about Community and Academic Codes of Conduct, please read the Saylor Student Handbook.


Course Description

Learn how to leverage your communication skills to help you succeed in business. Improve your communication tools with activities that will help you connect with others, both within and beyond the workplace.


Course Introduction

The introduction of Business Communication for Success, the textbook used throughout this course, notes that "[E]ffective communication takes preparation, practice, and persistence. There are many ways to learn communication skills; the school of experience, or 'hard knocks,' is one of them. But in the business environment, a 'knock' (or lesson learned) may come at the expense of your credibility through a blown presentation to a client.” Effective communication skills are a prerequisite for succeeding in business. Communication tools and activities connect people within and beyond the organization in order to establish the business's place in the corporate community and the social community, and as a result, that communication needs to be consistent, effective, and customized for the business to prosper. Business Communication for Success provides theories and practical information that represent the heart of this course, while additional resources are included to expand or pose alternatives to the approaches chosen in the textbook. You will receive maximum benefits from this course if you complete the readings first and then use the additional resources to fill in the blanks and/or reconsider the topics in the textbook.

This course is comprised of the following units:

  • Unit 1: Introduction to Business Communication
  • Unit 2: Delivering Your Message
  • Unit 3: Understanding Your Audience
  • Unit 4: Effective Business Writing
  • Unit 5: Developing and Delivering Effective Presentations
  • Unit 6: Negative News and Crisis Communication
  • Unit 7: Intrapersonal and Interpersonal Communication
  • Unit 8: Intercultural and International Communication
  • Unit 9: Group Communication, Teamwork, and Leadership


Course Learning Outcomes

Upon successful completion of this course, you will be able to:

  • explain why effective communication is important in a corporate environment;
  • apply theories and observations of verbal communication to real-world communication challenges;
  • use information about perceptions to analyze themselves and also the audiences to which businesses distribute messages;
  • critique common formats of written business communication by recognizing standard and nonstandard elements in examples of each format;
  • create business presentations that use verbal and nonverbal communication techniques effectively;
  • recognize the importance of intrapersonal and interpersonal communication in business environments;
  • recognize the impact of cultural differences on effective communication and understand the steps to becoming acculturated for international assignments;
  • prepare a crisis communication plan and know how to give and receive negative news; and
  • use an understanding of groups, teams, and leadership to explain how to solve problems and run productive meetings.

Throughout this course, you'll also see related learning outcomes identified in each unit. You can use the learning outcomes to help organize your learning and gauge your progress.


Course Materials

The primary learning materials for this course are readings, lectures, video tutorials, and other resources.

All course materials are free to access, and can be found through the links provided in each unit and subunit of the course. Pay close attention to the notes that accompany these course materials, as they will instruct you as to what specifically to read or watch at a given point in the course, and help you to understand how these individual materials fit into the course as a whole. You can also access a list all of the materials used in this course by clicking on Resources in the course's "Activities" menu.


Evaluation and Minimum Passing Score

Only the final exam is considered when awarding you a grade for this course. In order to pass this course, you will need to earn a 70% or higher on the final exam. Your score on the exam will be tabulated as soon as you complete it. If you do not pass the exam on your first attempt, you may take it again as many times as needed, following a 7-day waiting period between each attempt. Once you have successfully passed the final exam you will be awarded a free Saylor Certificate of Completion.

There are also unit assessments and other learning activities in this course. These are intended to help you to gauge how well you are learning and do not factor into your final course grade. You may retake all of these as many times as needed to feel that you have an understanding of the concepts and material covered. You can locate a full list of these sorts of assessments by clicking on Quizzes in the course’s “Activities” menu.


Earning College Credit

This course is eligible for college credit via Saylor’s Direct Credit Program. If you are seeking to earn college credit, you must opt to take and pass the Saylor Direct Credit final exam. That exam will be password protected and require the presence of a proctor. Upon passing that final exam you will receive a Proctor Verified Course Certificate, and will be eligible to earn an Official Transcript. For more information about applying for college credit review the “Guide: College Credit Opportunities”. Be sure to check the section on proctoring for details (fees, technical requirements, etc.)

Note: There is a 14-day waiting period between attempts of the Direct Credit final exam. There is no imposed wait period between attempting the non-credit certificate-bearing exam and the credit exam. Some credit exams have a maximum number of attempts allowed, which will be detailed on the exam’s instructions page.


Tips for Success

BUS210: Corporate Communication is a self-paced course in which you the learner determines when you will start and when you will complete the course. There is no instructor or predetermined schedule to follow. While learning styles can vary considerably and any particular student will take more or less time to learn or read, we estimate that the "average" student will take 42 hours to complete this course. We recommend that you work through the course at a pace that is comfortable for you and allows you to make regular (daily, or at least weekly) progress. It's a good idea to also schedule your study time in advance and try as best as you can to stick to that schedule.

Learning new material can be challenging, so below we've compiled a few suggested study strategies to help you succeed:

  • Take notes on the various terms, practices, and theories as you read. This can help you differentiate and contextualize concepts and later provide you with a refresher as you study.
  • As you progress through the materials, take time to test yourself on what you have retained and how well you understand the concepts. The process of reflection is important for creating a memory of the materials you learn; it will increase the probability that you ultimately retain the information.
  • Although you may work through this course completely independently, you may find it helpful to connect with other Saylor students through the discussion forums. You may access the discussion forums at https://discourse.saylor.org.


Technical Requirements

This course is delivered fully online. You will be required to have access to a computer or web-capable mobile device and have consistent access to the internet to either view or download the necessary course resources and to attempt any auto-graded course assessments and the final exam.

  • To access the full course including assessments and the final exam, you will need to be logged into your Saylor Academy account and enrolled in the course. If you do not already have an account, you may create one, free of charge, here. Although you can access some course resources without being logged into your account, it’s advised that you log in to maximize your course experience. For example, some of the accessibility and progress tracking features are only available when you are logged in.
  • Occasionally, Flash may be required to run certain multimedia and/or interactive applications in the course. Should you be prompted to enable Flash, click the option to allow or follow these instructions for enabling Flash on your computer or laptop.
  • If you plan to attempt the optional credit recommended final exam that accompanies this course, then you will also need access to a webcam enabled computer. A webcam is needed so that our remote proctoring service can verify your identity, which will allow Saylor Academy to issue an official transcript to schools on your behalf.

For additional technical guidance check out Saylor’s tech-FAQ and the Moodle LMS tutorial.


Fees

There is no cost to access and enroll in this course. All required course resources linked throughout the course, including textbooks, videos, webpages, activities, etc are accessible for no charge. This course also contains a free final exam and course completion certificate.

This courses does contain an optional final exam that will provide students an opportunity to earn college credit. Access to the exam itself is free, though it does require the use of a proctoring service for identity verification purposes. The cost for proctoring is $25 per session.

Last modified: Friday, March 29, 2019, 12:26 PM