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This video shows an example of a plan for integrated marketing communications for a small business. Note that she discusses a promotional strategy, based upon objectives to be accomplished.
Source: Tine Wade, https://www.youtube.com/watch?v=nPTRzfi11gg
This work is licensed under a Creative Commons Attribution 3.0 License.
Last modified: Wednesday, 11 May 2022, 11:28 AM