Case Study: Costco Distribution

This video from Business Week describes Costco's distribution strategy. Here is an example of a firm that must rely on high volume and high efficiency, to satisfy the targeted consumers' need for low prices.

Source: Trent Wachner, https://www.youtube.com/watch?v=vNqGwvhpoqQ
Creative Commons License This work is licensed under a Creative Commons Attribution 3.0 License.

Last modified: Wednesday, May 11, 2022, 12:15 PM