Coaching Salespeople to Improve Performance

There are several approaches to the evaluation process. You may employ a more traditional evaluation model or adopt a method that looks at what it means to coach your team. As you work through the material in this section, pay attention to the different options. What do they require of you as a leader? What are the potential costs and benefits of each style?

Listen to this conversation on coaching and some key ideas that emanate from a coaching perspective.