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Course Syllabus

PRDV227: Introduction to Business Planning and Strategy

Course Introduction

Course Syllabus

1.1: Case Study – Transforming the Textbook Industry

1.2: Management Strategy Frameworks

1.3: Intended and Realized Strategies of Managers

1.4: Managers Have To Make Choices, Make Trade-Offs, and Have Discipline

2.1: Case Study – Nucor Aligns Company Goals with Employee Goal

2.2: How Should Managers Define Goals and Objectives?

2.3: Managers Must Understand the Measurement of Goals and Objectives

2.4: How To Identify Successful Goals and Objectives

2.5: Managers Use Goals and Objectives for Employee Performance Evaluations

2.6: Connecting Goals and Objectives with Corporate Social Responsibility

2.7: Defining Your Own Goals and Objectives Makes You a Better Manager

2.8: An Overview of Goal-Setting Strategies

3.1: The Components of a Business Strategy

3.2: Strategy Is Essential for Management Success

3.3: Discussing the Five Competitive Forces of Strategy

Course Feedback Survey

Certificate Final Exam

Quizzes