BUS305: Small Business Management
Learn how to plan and operate a small business as a manager or entrepreneur by writing a business plan, launching a new venture, identifying market opportunities, creating a marketing plan, and financing your business.
BUS305
Course Version
BUS305 (2022.A.01)
Learning objectives and overview
LEARNING OBJECTIVES * define what constitutes a growth firm * describe the problems of growth and growth strategies * describe growth mistakes and solutions OVERVIEW In this chapter we investigate possible strategies for the growth of start-up firms. First, we describe growth as a phenomenon and basic problem for such firms. In particular we analyze the problem from the viewpoint of new start-ups which plan from the outset to grow larger quickly. We then examine different growth strategies wh...
Introduction
This chapter will help you learn about innovating, evaluating new products, and assessing new product failures. The twenty-first century marketplace is dynamic and fast changing. As a result, organizations are under pressure to evaluate their existing product line and to make continuous decisions about adding new products or deleting existing products. For instance, the graph in Exhibit 1 shows how an organization must establish a series of successful products, if that organization wants to m...
What is Marketing?
Use this resource to see how to create the marketing strategy section of a business plan. * Marketing deals with identifying & meeting human and social needs. * Marketing is "an organizational function and a set of processes for creating, communicating & delivering value for customers & for managing relationships in ways that benefit the organizations & its stake holders". (American Marketing Association) * Marketing Management: the art & science of choosing target markets & getting, keeping ...
Building a Team
@@PLUGINFILE@@/BUS305-Building-a-Team-CC-BY-NC-SA-3.0.mp3 ------------------------- Source: Mark Juliano [Creative Commons License] This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 License.
Listen to the podcast. Mark Juliano discusses how to build a management team, which is perhaps the most important thing an entrepreneur can do.
Identifying the Target Market
@@PLUGINFILE@@/BUS305-4.2-Mark-Juliano-Entrepreneurship-Business-Course-Class-7-Identifying-the-Target-Market-BY-NC-SA-3.0.mp3 ------------------------- Source: Mark Juliano [Creative Commons License] This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 License.
Listen to this podcast on identifying the target market. It will help you figure out the target market for products and services, and it includes information on segmentation and sizing your market.
Building a Team
Listen to this podcast, which discusses how to build a management team, which is perhaps the most important thing an entrepreneur can do. @@PLUGINFILE@@/BUS305-%20Building%20a%20Team%20-%20Saylor%20Academy.mp3 ------------------------- Source: Mark Juliano [Creative Commons License] This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 License.
How to Write a Business Plan
This lecture discusses writing a business plan. @@PLUGINFILE@@/BUS305-%20How%20to%20Write%20a%20Business%20Plan%20-%20Saylor%20Academy.mp3 ------------------------- Source: Yale University, https://podcasts.apple.com/podcast/id384902524 [Creative Commons License] This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 License.
Showing 10 results