2.2: The Public Relations Plan
This chapter discusses the important role research, during the first and final steps of the four-stage PR process, plays in creating an effective PR plan. The author presents the forms and types of research PR practitioners use most frequently.
2.2.1: Preparing the Public Relations Plan
Read this excellent primer on crafting a PR plan.
2.2.2: Public Relations Planning Primers
Read this article by PR agency founder Steven Le Vine. He provides a 5-point overview of key concepts a practitioner must keep in mind when planning a public relations campaign.
Read Pari Noskin Taichert's brief summary of the four initial steps for preparing a public relations plan.
2.3: Constructing a Strategic Public Relations Plan
This chapter presents the RACE model (research, action planning, communication, evaluation), which offers a foundation for developing a public relations plan.