Unit 5: Writing for Public Relations
Public relations communications may take many forms from media releases to public speaking, counseling, training seminars, and hosting public events. Public relations writing will embrace a range of styles from straight-laced, corporate-speak to artsy, entertaining, and spellbinding. Sloppy disregard for fundamental rules will alienate the editors who control the gates of information flow and will undermine authority with your audience. One key resource for public relations writers is the AP Stylebook, which covers the standard writing style expected by most print editors. Writing primers can help with the basis of crafting effective communication. Examples of successful public relations materials are readily available: media releases, company reports, promotional materials, executive speeches, feature articles, and more.
Completing this unit should take you approximately 5 hours.
5.1: Effective Public Relations Writing
5.1.1: Conducting Research
5.1.2: Reference Materials for Proper Writing Style
5.1.3: Writing Primers
5.2: Preparing PR Communications
5.2.1: Creating PR Materials
5.2.2: Public Presentations
5.2.3: Internal Communications
Unit 5 Discussion