Unit 4: Perception and Impression Management
In our personal, professional, and public lives, there will always be occasions when we see things differently from others. In this unit, you will learn why we see and interpret things differently and how it influences our communication with others.
Completing this unit should take you approximately 1 hour.Read these lecture notes for a summary of impression management. This chapter discusses impression management, also known as identity management. This is how you manage your identity when you engage in communication transactions with others. Impression management goes hand-in-hand with the perception process as important components of human communication.