• 3.4: Developing Customer Relationships

    We have studied how to use what you learn about the customers to shape your approach. But how do you build a lasting relationship with your customers? Let's explore the role of relationships in the selling process.

    • Relationship Management Page

      This talk explores some of the critical aspects of relationship management in business.

    • The Power of Relationship Selling Page

      Relationship building is an investment sales professionals make to increase sales. This article explains why developing relationships is essential. It offers ideas for how to begin the process.

    • Building Real Relationships through Networking Page

      Listen to this conversation on a specific channel you can co-opt to build relationships. For example, how can you use LinkedIn to create opportunities? How does this process translate to other channels?