4.5: Closing the Sale
The final part of your sales pitch involves closing the sale. The closing is what you have been working toward and waiting for. But you need to follow up with your customers and continue to maintain your relationship.
Read this chapter, which offers several narratives and illustrations on how to close a sale. What is your best approach? What will work best for you and your prospective client?
Watch this video for practical advice on getting to the closing and ways to close the deal. How can you put these strategies into practice?