Introduction to Competitive Advantage in Information Systems

As you read, think about how using, protecting, and managing information and data could support an organization's competitive advantage. Conversely, failure to protect data, particularly personal information, could reduce or destroy any competitive advantage within a business. How does understanding customer information and data support current operations? How might it impact future operations?


Key Takeaways

  • The amount of data on corporate hard drives doubles every six months.
  • In many organizations, available data is not exploited to advantage.
  • Data is oftentimes considered a defensible source of competitive advantage; however, advantages based on capabilities and data that others can acquire will be short-lived.