Introduction to Competitive Advantage in Information Systems

As you read, think about how using, protecting, and managing information and data could support an organization's competitive advantage. Conversely, failure to protect data, particularly personal information, could reduce or destroy any competitive advantage within a business. How does understanding customer information and data support current operations? How might it impact future operations?

Data, Information, and Knowledge

Key Takeaways

  • Data includes raw facts that must be turned into information in order to be useful and valuable.
  • Databases are created, maintained, and manipulated using programs called database management systems (DBMS), sometimes referred to as database software.
  • All data fields in the same database have unique names, several data fields make up a data record, multiple data records make up a table or data file, and one or more tables or data files make up a database.
  • Relational databases are the most common database format.