Introduction to Competitive Advantage in Information Systems

As you read, think about how using, protecting, and managing information and data could support an organization's competitive advantage. Conversely, failure to protect data, particularly personal information, could reduce or destroy any competitive advantage within a business. How does understanding customer information and data support current operations? How might it impact future operations?

Data Warehouses and Data Marts

Key Takeaways

  • Data warehouses and data marts are repositories for large amounts of transactional data awaiting analytics and reporting.
  • Large data warehouses are complex, can cost millions, and take years to build.