Introduction to Competitive Advantage in Information Systems

As you read, think about how using, protecting, and managing information and data could support an organization's competitive advantage. Conversely, failure to protect data, particularly personal information, could reduce or destroy any competitive advantage within a business. How does understanding customer information and data support current operations? How might it impact future operations?



  1. Name and define the terms that are supplanting discussions of decision support systems in the modern IS lexicon.
  2. Is data a source of competitive advantage? Describe situations in which data might be a source for sustainable competitive advantage. When might data not yield sustainable advantage?
  3. Are advantages based on analytics and modeling potentially sustainable? Why or why not?
  4. What role do technology and timing play in realizing advantages from the data asset?